A finsta is a shortened term for "fake Instagram," referring to a secondary Instagram account that people create alongside their primary or "real" Instagram account. The purpose of a finsta is often to share more personal, candid, or unfiltered content with a smaller, more trusted group of friends or followers. Finstas are commonly created to provide a space for individuals to express themselves more authentically without the pressure of maintaining a curated and public image. Unlike a primary Instagram account, which may have a broader audience consisting of friends, family, acquaintances, and even public followers, finstas are typically reserved for a smaller, more exclusive group. Users often limit access to their finsta by accepting only close friends, trusted individuals, or people with whom they feel comfortable sharing personal and unfiltered moments.