A flyer is a type of printed or digital promotional material used to advertise a product, service, upcoming event, business, or brand in a single, eye-catching, easy-to-digest format. Flyers are usually printed on both sides and are designed to be eye-catching and easy to read so that people will stop and take notice. They are a low-cost form of mass marketing or communication and are used to increase awareness and draw attention to the advertised item(s). Flyers can be distributed in public places, posted in store windows, mailed to potential customers, or shared on the internet. They come in many sizes and shapes, including single-page prints such as postcards, door hangers, handouts, brochures, and mailers. Some common flyer formats include A4, A5, DL, and A6). Flyers can be inexpensive to produce and can be created with just a personal computer and a printer). They are an effective way to reach a large number of people in a short amount of time and are a great option for small businesses or organizations with limited budgets. The design of a flyer is important because it will determine how effective it is at getting people’s attention. A well-designed flyer should be eye-catching and easy to read, with clear and concise text that contains all the necessary information to inspire action.