Fast-moving consumer goods (FMCG) are products that are sold quickly and at a relatively low cost. They are also known as consumer packaged goods (CPG) and include non-durable household goods such as packaged foods, beverages, toiletries, candies, and cosmetics. FMCGs have a short shelf life, are rapidly consumed, and are characterized by high volumes, low contribution margins, and extensive distribution. They are divided into three categories: durable, non-durable, and services. Examples of FMCGs include milk, gum, fruit and vegetables, toilet paper, soda, beer, and over-the-counter drugs like aspirin.

The FMCG industry is dynamic and competitive, with established brands and new players striving to capture the attention and loyalty of consumers. The industry thrives on high-volume production, rapid distribution, and a constant drive to meet consumer needs. FMCG companies are reformulating their products, emphasizing natural and organic ingredients, and adopting sustainable packaging practices to meet the increasing demand for healthier and more sustainable products. Another significant trend in the FMCG industry is the rise of e-commerce and online shopping.

The FMCG industry has a significant impact on our daily lives, influencing the products we use and consume daily. It is a multi-million-dollar industry that offers a wide variety of career opportunities in areas such as sales, marketing, information services, finance, research and development, and human resources.