what is frutiger aero

what is frutiger aero

1 year ago 200
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Frutiger Aero is a design aesthetic that was prevalent in advertising, media, stock imagery, and technology from around 2004 to 2013. It is characterized by its glossy design, tertiary color palettes, Frutiger/humanist sans-serif typefaces, glassy/transparent materials, photographs of aurora borealis, bokeh photography, and macro photographs of grass. Frutiger Aero is known for its essential design elements, including glossy, shiny textures, tertiary color palette, bubbles, sparkles, bokeh, grass, flowers, and nature. It is the successor to the Y2K movement, adapting its low-poly textures and brash futuristic concepts to a fresher, more refined, and calm version. Frutiger Aero is blowing up right now on YouTube, TikTok, and Reddit. It is a design aesthetic that strives to make technology more accessible and real in a way that resonates with the public on both an emotional and intellectual level.

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