Geotagging is the process of adding geographical identification metadata to various media such as photographs, videos, websites, SMS messages, QR codes, and RSS feeds. This metadata includes geographic coordinates, such as latitude and longitude, which can be used to pinpoint the location of the media on a map. Geotagging can also include other data such as altitude, bearing, and place names. Geotagging can help users find location-specific information from a device, such as images taken near a given location by entering latitude and longitude coordinates into a suitable image search engine. Geotagging-enabled information services can also potentially be used to find location-based news, websites, or other resources. Geotagging is a popular feature on several social media platforms, such as Instagram, where users can tag their content with a location to share their activity with family and friends. Geotags can also be applied when location services are enabled on a mobile device, and these geotags not only increase brand awareness but also provide insight into foot traffic that can be used for planning and analysis in the retail industry and public sector. Geotagging can be used together with geocoding, which is the process of taking non-coordinate-based geographical identifiers, such as a street address, and finding associated geographic coordinates.