Globalization in communication refers to the development and sharing of information through verbal and non-verbal messages in international settings and contexts. It is a broad field that examines how information is exchanged across geographical and social divides, as well as how communication both impacts and is influenced by culture, politics, media, economies, health, and relationships in the age of globalization. Globalization has made international communication and business management easier and more efficient for world trade. The importance of communication in globalization is paramount because individuals from different countries, ethnicities, languages, cultural attitudes, and other variations must understand one another and express themselves effectively to work together. Global communication is directly affected by the process of globalization, and it helps to increase business opportunities. However, globalization also has its side effects, including cultural homogenization and the imposition of a new intercultural hegemony by means of the "soft power" of global news and entertainment. The study of global communication is a broad area of research within academia that considers the dynamic relationship between globalization and rhetoric, studying how information flows via cultural exchange, and how culture, society, economies, and politics are being influenced by an emerging global media.