GMV stands for Gross Merchandise Value, which is a metric used to measure the total value of sales over a certain period of time. It is calculated by multiplying the number of goods sold by the sales price of the goods. GMV is most commonly used in the eCommerce industry and is a good indicator of growth. It is used to determine the overall health of an eCommerce business and can be used as a comparative measure over time. GMV is not the same as revenue, as it does not reflect the profitability of a company. Returns and discounts are not included in the GMV figure, meaning the net income the company ultimately takes away from its total sales is not accurately represented. GMV is often used in combination with other sales and revenue metrics to understand how a company is operating and growing.