The Google Display Network (GDN) is a collection of over 200 million sites, apps, and videos where Google ads can appear, including Google-owned properties such as YouTube and Gmail. Display campaigns serve visually engaging ads on the GDN, which can be an effective way to reach broad, diverse audiences. The GDN allows advertisers to target their ads to reach the right people in the right places, using AI capabilities to improve campaign performance. Display campaigns offer a simple, intelligent solution to managing the complex variables of display advertising, and may be the most effortless way to broaden your customer base and win new conversions.

Display ads on the GDN can be one of several different standardized sizes as designated by the Interactive Advertising Bureau (IAB) . Besides the GDN, advertisers also have the option of enabling their ads to show on Googles partner network, members of which receive a portion of the generated income.

The GDN is a powerful advertising platform that allows businesses to reach a wide audience by displaying their ads on various websites and mobile apps. Display ads are visual ads that usually contain a businesss logo, photos, some text, or even an animation. The GDN is a huge network that includes over two million sites and other locations where display ads can appear.