Google Search Console is a free web service offered by Google that helps website owners monitor, maintain, and troubleshoot their sites presence in Google Search results. It was previously called Google Webmaster Tools until May 2015. The service includes tools that let webmasters check indexing status, search queries, crawling errors, and optimize visibility of their websites.

Google Search Console offers tools and reports for the following actions:

• Confirm that Google can find and crawl your site.
• Fix indexing problems and request re-indexing of new or updated content.
• View Google Search traffic data for your site: how often your site appears in Google Search, which search queries show your site, how often searchers click through for those queries, and more.
• Receive alerts when Google encounters indexing, spam, or other issues on your site.
• Show you which sites link to your website.
• Troubleshoot issues for AMP, mobile usability, and other search features.

Google Search Console is useful for various professionals, including business owners, SEO specialists, marketers, site administrators, web developers, and app creators. It provides data necessary to monitor website performance in search and improve search rankings, information that is exclusively available through Search Console.

To use Google Search Console, website owners need to add their website to the service and verify ownership. Once verified, they can access various reports and features to monitor and improve their websites search performance and technical SEO health.