Growth hacking is a subfield of marketing that focuses on the rapid growth of a company, using creative, low-cost strategies to help businesses acquire and retain new customers. It is a process and a set of cross-disciplinary skills that can be applied to product development, continuous improvement of products, and growing an existing customer base. Growth hacking is not just for marketers, but also for product developers, engineers, designers, salespeople, and managers.

Growth hacking is all about experimentation, innovation, scalability, and user connectivity. It is a data-driven approach that relies heavily on tactics that don’t involve spending massive budgets. Growth hackers tend to be obsessive, curious, and analytical, and they focus solely on strategies related to growing the business. They hypothesize, prioritize, and test innovative growth strategies, and they analyze and test to see what’s working.

The goal of growth hacking is generally to acquire as many users or customers as possible while spending as little as possible. Growth hackers build the products potential growth, including user acquisition, on-boarding, monetization, retention, and virality, into the product itself. Growth hacking is all about intention and efficiency, and the heart of growth hacking is the relentless focus on growth as the only metric that truly matters.

In summary, growth hacking is a field in marketing that uses cost-effective tactics to achieve rapid business growth, and it is a process and a set of cross-disciplinary skills that can be applied to product development and growing an existing customer base. Growth hacking is all about experimentation, innovation, scalability, and user connectivity, and it relies heavily on tactics that don’t involve spending massive budgets. Growth hackers focus solely on strategies related to growing the business, and they build the products potential growth into the product itself.