Guest posting, also known as guest blogging, is the act of writing and publishing an article on someone elses website. The purpose of guest posting is to increase brand awareness and referral traffic back to the writers own website. Guest posting can also help writers establish themselves as authority figures within their industry, build relationships with other thought leaders, and expose their brand to a new audience. Guest posting is a popular SEO tactic because websites that accept guest posts usually allow authors to link back to their own content or resources, as long as it makes sense for the reader. However, it is important to focus on creating high-quality content that educates and entertains readers, rather than solely focusing on building backlinks. To get started with guest posting, writers can search for blogs that accept guest posts using keywords related to their industry. It is also important to research the blogs audience and the success of previous guest posts before submitting an article. Once a guest post is published, writers can promote it on their own social media networks to generate engagement and drive traffic to the article.