A LinkedIn headline is a brief description that appears right below your name on your LinkedIn profile. It is the first thing people see when visiting your profile or searching for the right person using keywords on LinkedIn. It is a critical real estate that you need to take advantage of because it’s the first personalized section that a recruiter or hiring manager sees after your name. A good LinkedIn headline should describe what you do, why someone should connect with you, and how you can help them. It should be a brief, attention-grabbing statement that tells people who you are, what you do, and why youre worth connecting with.

Here are some tips for writing an effective LinkedIn headline:

• Give readers your elevator pitch: Use those 120 characters to show who you are and what youre all about.
• Share something personal: Don’t be afraid to talk about your passions, your mission, or whatever else you care about the most.
• Use specific keywords: Utilizing specific keywords in your headline will make you more attractive to prospects.
• Be specific: A good job seeking LinkedIn headline is one which showcases your talents, current position, work-based achievements, and your desired next role.
• Update your headline: Its a good practice to update your LinkedIn headline whenever theres a significant change in your role, career goals, or skills.

Remember, your LinkedIn headline is your own personal ad, so treat it like a mission statement encapsulating who you are and why people should connect with you.