High ticket sales refer to the practice of selling high-priced products or services that offer a lot of value to the customer. These items are typically priced upward of $1,000, but what is considered expensive and high value depends on the industry the product or service is in. Examples of high ticket industries and niches include finance, travel, fitness, personal development and education, e-commerce, lifestyle, and artificial intelligence.

High ticket sales require a more customer-based approach, ensuring customer needs are constantly dealt with throughout the sales process. Unlike low-ticket sales that are mass-targeted, high-ticket sales are targeted and require a lot of time and effort to grow a list of high-value clients. To sell high ticket products effectively, it’s crucial to have a well-trained and dedicated sales team who sells the value, not just the product.

High ticket sales can seem intimidating, but it is possible to get them right. It involves various methods that require you to know your audience and tailor your solution to their needs. Some best practices for high ticket sales include highlighting the specific problem that your service solves, triggering a certain pain point that the customer has, and using a customer-centric or consultative selling approach to offer personalized service to the high ticket buyer.

The success of your high ticket sales model depends on qualifying leads or sales qualification. These leads aren’t just any potential customers. They are potential customers that have been vetted or scored against a set of criteria to ensure they are interested in (and can afford) what you have to offer. High ticket customers expect the very best in terms of attention, personalization, and a super responsive service.

In summary, high ticket sales are the process of selling high-priced products or services that offer a lot of value to the customer. They require a more customer-based approach, targeted marketing, and a well-trained sales team. High ticket sales can be intimidating, but with the right methods and practices, it is possible to succeed and increase revenue for your business.