HubSpot CRM is a customer relationship management tool that allows businesses to manage their relationships with customers. It is a part of the larger HubSpot platform, which includes tools for inbound marketing, sales, and customer service. The CRM software allows businesses to keep track of interactions, data, and notes about customers or potential customers in a central database that is accessible to multiple people within an organization. This helps streamline sales, marketing efforts, customer service, accounting, and management for growing companies. The CRM can be used to track a customers journey, from when they first enter the system by filling out a contact information or demo form on a website, to when they become a customer and beyond. HubSpots CRM is free and comes with a selection of tools including live chat, dynamic lists, forms for lead capture, and email marketing. The CRM is the foundation of the HubSpot platform, and all of HubSpots tools and services, from marketing to sales to service, are built on this foundation.