ICICI Direct is a full-service stockbroker and financial product distributor in India, trusted by around 80 lakh customers with a track record of over two decades of service. It offers a wide range of products and services like equity, mutual funds, derivatives, futures and options currency, commodity, ETF, insurance, IPOs, corporate fixed deposits, loans, NPS, wealth management, corporate services, NRI services, portfolio management services, global investment, financial learning, tax services, etc. under one roof to help customers achieve their financial goals.

ICICI Direct offers a 3-in-1 account, which is a combination of a savings bank account, a stock trading account, and a demat account. This account facilitates smooth trading with the real-time transfer of money from the bank to the trading account and automatic debit/credit of securities from the demat account. The unique 3-in-1 account opening feature allows investors to open ICICI Trading Account, ICICI Demat Account, and ICICI Saving Bank Account.

To open an ICICI Direct account, you need to fill an online account application followed by an in-person visit by an ICICI representative. Once your account is opened, you can trade and invest in various products and services offered by ICICI Direct.

In summary, ICICI Direct is a full-service stockbroker and financial product distributor in India that offers a wide range of products and services under one roof. It offers a 3-in-1 account that combines a savings bank account, a stock trading account, and a demat account, which facilitates smooth trading with the real-time transfer of money from the bank to the trading account and automatic debit/credit of securities from the demat account.