Immersive technology is a technology that extends reality or creates a new reality by leveraging the 360 space. It is an integration of virtual content with the physical environment in a way that allows the user to engage naturally with the blended reality. Immersive technologies create distinct experiences by merging the physical world with a digital or simulated reality. Immersive technologies allow a person to feel part of an artificial, simulated environment, and they can be experienced in two different ways: either by bringing in the virtual content or world into your surroundings or by turning your physical world into a virtual environment in a super interactive and stunning visual.

Immersive technologies include virtual reality (VR), augmented reality (AR), mixed reality (MR), holography, and TelePresence. VR creates a new space by cutting off physical senses and replacing them with digital information, while AR merges digital information with the physical environment. Supporting technologies for immersive experiences include AR, MR, and VR headsets, 3D displays, 3D audio, gesture recognition, spatial sensing, speech recognition, haptics, drones, cameras, and omnidirectional treadmills.

Immersive technology has transformed the digital experience by bringing together the virtual with users’ sight, sound, and even touch. It has many different applications and can be used by brands and consumers alike in countless ways, such as exploration of physical locations, training, and product development. Immersive technology is opening up a realm of possibilities that the world has never seen before and is making improvements in industries that have not had a major.