"What is in it for me?" is a common question that people ask when they want to know what benefits they will receive from a particular action or situation. This question is often asked in marketing and advertising, where it is known as the "WIIFM" or "Whats In It For Me" tactic. To answer this question, it is important to clearly emphasize the benefits of the offer and explain how the product or service is different from those of competitors. It needs to demonstrate how the offer better meets the customers needs. In training initiatives, answering this question is essential to keep learners engaged. When crafting a message that answers WIIFM, it is important to provide an answer that outlines the benefits of the offer and explains how the product or service will solve the customers problem or satisfy their needs.