Incentive travel is a type of reward given to employees or business associates as part of an incentive program, recognition program, or loyalty program. It is a business tool designed to change consumer behavior to improve profit, cash flow, employee engagement, and customer engagement. Incentive travel is a trip designed to motivate, incentivize, and reward employees or business associates. It can be given to an individual or a group of employees who have met certain targets throughout the year. Incentive travel can be used as a team-building experience, networking opportunity, or simply as a reward for those who have earned it. The benefits of incentive travel include fostering loyalty, encouraging the best talent for an organization, and creating lasting memories and stronger relationships. Incentive travel trips should be highly cost-effective at scale, thanks to competitive corporate pricing, and experientially rewarding in a way that other gifts or bonuses may not be. The benefits of incentive travel to employees include a better support network and a sense of validation.