Informative advertising is a marketing approach that aims to persuade a user to make a decision by providing facts and statistics that support the value and relevance of a product. It relies solely on the strengths and features of the product or service, rather than trying to convince customers to buy a product using emotion. The use of accurate information and data is crucial when advertising informatively, as it helps to gain user trust and build a large customer base.

There are several advantages to using informative advertising, including:

• Establishing a strong brand reputation: By using informative advertising, companies can establish themselves as a source of reliable data, which can contribute to both sales and brand image.
• Building demand for a new product: Informative ads are the best choice for building the demand for a new product. Marketers strive to increase the primary demand and focus on highlighting the benefits of a product itself rather than promoting it based on its reputation and brand identity.
• Providing factual information: Informative advertising is designed to provide factual information and objective details, which is often used for products that are innovative, complex, or require a more in-depth explanation of their functions and benefits.

Governments also use informative advertisements for a range of purposes such as health updates, alcohol and drug use statistics, election data, and tourism. Informative advertising is a good approach when the company responsible for it is ethical enough to tell the public the truth.