An informative presentation is a type of communication that aims to educate, inform, or explain something to the audience without persuading or selling them anything. It is a verbal and visual equivalent of a written report. The primary function of an informative presentation is to present specific information for specific audiences for specific goals or functions. Informative presentations are often analytical or involve the rational analysis of information. They can be generic and nonspecific to the audience or listener, but the more you know about your audience, the better. When you tailor your message to that audience, you zero in on your target and increase your effectiveness. The emphasis is on clear and concise communication, but it may address several key questions such as the topic, who you are, who the target market is, and what the revenue model is. An informative presentation does not have to be a formal event, though it can be. The key components of an informative presentation include an attention statement, introduction, body, conclusion, and residual message. The presentation may be an explanation, a report, a description, or a demonstration. The final step of an informative presentation is to deliver it to your audience with confidence.