InMail is a premium feature on LinkedIn that allows users to directly message another LinkedIn member that they are not connected to. If you have a Basic (free) account, you can only directly message LinkedIn members that you’re connected to. You must upgrade to a Premium account to use InMail messages. InMail messages are private messages that allow you to contact anyone on LinkedIn without an introduction or contact information.
Some key features of InMail on LinkedIn include:
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Credits: Users are allotted a specific number of InMail message credits based on their subscription type. Premium InMail message credits cant be used to send InMail messages on Sales Navigator or LinkedIn Recruiter.
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Subject and Body: InMail messages can have up to 200 characters in the subject line and up to 2000 characters in the body.
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Recipient Preferences: Users cannot message a member if they’ve chosen not to receive InMail messages in their message preferences settings.
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Research Capability: One of the great aspects of LinkedIn and Sales Navigator is that you can research people and come up with clues as to how people fit in their organizations. When sending an InMail, users can research the recipients LinkedIn profile and the profiles of their obvious company peers.
To send an InMail message, users can navigate to the profile of the member they’d like to send an InMail message to and click the More button on their introduction section. They can then select Message .
InMail can be a powerful tool for networking and building relationships with people in your industry. However, users should be aware that InMail messages are a premium feature and require a subscription to LinkedIn Premium.