An Instagram shadow page, also known as a shadowban, refers to the act of hiding or restricting a users content without informing the user that its happening. This can make your content undiscoverable, hidden, or restricted, and in some cases, the content may be taken down completely. The primary indicator of a shadowban is your hashtagged content not appearing on Explore pages to anyone but your followers. Instagram has not officially acknowledged the existence of a shadowban, but they have indirectly acknowledged its significance. Shadowbanning allows Instagram to filter out accounts that dont comply with their terms, such as those that use inauthentic measures to expand their following, like buying followers or using hundreds of irrelevant hashtags. To avoid being shadowbanned on Instagram, it is recommended to post helpful, authentic content, and abide by best practices when growing your audience.