Internet marketing, also known as online marketing or digital marketing, is the practice of promoting a brand and its products or services through online channels and digital media. It involves using the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to reach and engage with target audiences.

Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues. Some of the most common types of internet marketing include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and affiliate marketing.

The ultimate goal of internet marketing is to grow a business by increasing traffic to the advertisers website through a number of methods. Internet marketing is becoming increasingly important for all types of businesses, as more and more customers spend a significant amount of time online checking their emails, accessing social media, utilizing search engines, and visiting websites.

Internet marketing is cost-effective and allows businesses to reach their target audience without breaking the bank. It also provides easy and convenient ways for audiences to convert, making it easier for businesses to generate leads and drive sales.

In summary, internet marketing is a powerful tool for businesses to reach and engage with their target audience through online channels and digital media.