The practice of tailoring social media advertisements to specific traits is commonly known as "targeted advertising" or "tailored advertising". This method may also be referred to as "ad personalization" or "trait-based personalization" when ads are adjusted for individual personality traits, behaviors, interests, or demographic details.

Key Terms Used

• Targeted Advertising : Refers to directing ads toward audiences with specific traits, such as age, gender, interests, or purchasing behaviors.

• Tailored Advertising : Specifically means crafting advertising messages to align with the characteristics and preferences of a distinct group or person.

• Trait-Based Personalization : This involves adjusting ad content based on a user’s personality traits, using data about online behavior or social profiles.

• Ad Personalization : Covers the broader practice of customizing ads to individual users based on demographic, psychographic, and behavioral data.

Common Applications

• Demographics targeting: Ads are adapted for specific age, gender, income, or location groups.

• Psychographic targeting: Ads are personalized to match interests, values, and personality traits for more meaningful engagement.

• Behavioral targeting: Advertisers use users’ browsing and purchasing history for precise ad delivery.

These practices help make social media advertising more efficient, as ads are shown to people most likely to respond, improving relevance and engagement.