Juju is a spiritual belief system that incorporates objects, such as amulets, and spells used in religious practice in West Africa by the people of Nigeria, Benin, Togo, Ghana, and Cameroon. It is neither good nor bad, but it may be used for constructive purposes as well as for nefarious deeds. Juju operates on the principle of spiritual contagious contact based on physical contact. The underlying belief is that two entities that have been in close contact have similar properties even after being separated. It then becomes possible to manipulate one in order to reach the other. Thus, in that context, a person’s hair, fingernails, a piece of clothing, a shoe, a sock, or a piece of jewel worn by them are all perfect candidates for juju because they are believed to retain the spiritual aura of their owner. Specialists with extensive know-how and experience typically create juju. The specialist may be a healer, because juju is commonly used as treatment for physical and spiritual ailments—from healing insect and animal bites to counteracting and neutralizing curses. Juju is sometimes used to enforce a contract or ensure compliance. In a typical scenario, the witch doctor casting the spell requires payment for this service. Juju can be used either alone or in combination with others, in order to maximize their potency. With a good juju, one does not need to rely only on natural capacities or strengths, but can rise beyond ordinariness of being, by giving potency to achieve things that one otherwise would fall short of achieving.