A Key Performance Indicator (KPI) is a quantifiable measure of performance over time for a specific objective. KPIs provide targets for teams to shoot for, milestones to gauge progress, and insights that help people across the organization make better decisions. KPIs are designed to align with business goals and targets, while metrics evaluate the performance of particular processes. KPIs are an important tool businesses use to evaluate achievements, analyze issues, and solve problems. Good KPIs provide objective evidence of progress towards achieving a desired result and measure what is intended to be measured to help inform better decision making. To be effective, KPIs should be defined properly, and it’s important to measure only the key performance indicators that will help reach business goals. KPIs can be used to track progress towards a specific goal or objective, and they help businesses determine if their work is making an impact, demonstrate value, manage resources, and focus improvement efforts.