Labelling in marketing refers to the process of putting identification marks on a product or its package to provide information about the product or the seller. The label includes a great deal of information about the product and its manufacturer, such as the name of the product, expiry and manufacturing date, instructions for use, weight, price, etc. . Here are some key points about labelling in marketing:

• Types of Labels: There are different types of labels, including brand labels, descriptive labels, and simple tags.

• Functions of Labelling: Labelling has several functions, including identifying the product, grading the product, and describing the product.

• Importance of Labelling: Labelling is important in marketing as it helps to identify and differentiate products from one brand to another, provides complete information about the product, and helps to grab the attention of the customer.

• Legal Obligations: Labels must comply with legal obligations, and companies must adhere to the Competition and Consumer Act 2010.

In summary, labelling in marketing is an important aspect of branding that enables product identification and provides detailed information about the product. It helps to differentiate products from one brand to another, provides complete information about the product, and helps to grab the attention of the customer.