A leaflet is a small sheet of printed paper that is intended for free distribution and is often used to disseminate information or to promote a product or service). Leaflets are often distributed in the form of handouts, newspaper inserts, or posted on bulletin boards). They can be made from a single sheet of paper, sometimes folded, and are usually made from cheaper, lower-quality paper than pamphlets. Leaflets are a cost-effective way to promote a business, advertise products and services, and get a clear message across to a wide audience. They are often used for advertising or general information about a business or organization, and can be an effective form of direct marketing). Leaflets are also called flyers, handbills, pamphlets, posters, or circulars).