Lifecycle marketing is a strategy that involves studying the entire customer journey, from first contact to customer retention, in an integrated way. The goal is to positively influence customer behavior as they move through each touchpoint of the marketing cycle, from the initial attraction to becoming a brand advocate. Lifecycle marketing is different from the buyers journey or conversion funnel because it considers a customer long after they make a purchase. The focus is to bring in buyers and turn them into loyal brand advocates.

The stages of lifecycle marketing include awareness, engagement, evaluation, purchase, support, and loyalty. Each stage requires a different message to keep a customer engaged. Lifecycle marketing campaigns can include email marketing, social media, and marketing automation tools.

The benefits of lifecycle marketing include a more thorough understanding of customer psychology, motivations, and concerns, as well as the unique solutions that products or services offer them. By monitoring the progress of buyers through the lifecycle stages and responding with targeted content, companies can effectively nurture leads into customers.

In summary, lifecycle marketing is a strategy designed to move buyers through the different stages in the buying process, from initial awareness and education to consideration and purchase. It involves creating content that resonates with prospects at each stage of their journey, helping them move closer to making a decision. By leveraging effective lifecycle management techniques, companies can develop strategies that address their customers needs at each stage of their journey, leading to higher conversion rates and increased ROI.