LinkedIn Pulse is a publishing platform created by LinkedIn, a professional social networking channel. It was initially reserved for well-known influencers, but in 2014, LinkedIn decided to share the platform with all of their users. Pulse generates blog posts, news stories, and insights from people in relevant networks on LinkedIn. When you write an article on Pulse, everyone you’re connected to will be notified of the new content. It’s also possible to share Pulse pieces as separate content on LinkedIn and on other social media profiles too.

LinkedIn Pulse represents a useful way for thought leaders and industry experts to earn credibility and attract attention for their brand. It is an excellent tool for establishing thought leadership, building personal brand, and engaging with the audience. Pulse is particularly useful for B2B brands, as it gives business leaders a way to build their reputation, reach a wider audience, and develop trust online.

Pulse works by notifying users of recommended content based on their interests, skills, and industry. By using LinkedIn Pulse, you can connect with your target audience, engage customers by writing useful content, and establish yourself as an industry thought leader. Most of the content on the LinkedIn homepage feed comes from Pulse.

Publishing a post on LinkedIn Pulse is relatively simple. There are two ways to publish content on the site: by clicking on “Interests” and selecting “Pulse” from the drop-down menu, or by going to your LinkedIn homepage and clicking the “Publish a post” button. LinkedIn has millions of registered professionals, making it a great resource for B2B marketers.

Some benefits of LinkedIn Pulse include:

• Building credibility: High-quality thought leadership can help establish credibility and attract attention for a brand.
• Connecting with your audience: Pulse is great for helping you connect with your audience on a deeper level.
• Growing your professional network: By sharing content on Pulse, you can attract more followers to your network and grow your professional network.
• Raising awareness: LinkedIn Pulse is excellent for raising awareness among a professional network and it helps to generate more leads for a B2B organization.

In conclusion, LinkedIn Pulse is a publishing platform created by LinkedIn that generates blog posts, news stories, and insights from people in relevant networks on LinkedIn. It is an excellent tool for establishing thought leadership, building personal brand, and engaging with the audience. Pulse works by notifying users of recommended content based on their interests, skills, and industry. By using LinkedIn Pulse, you can connect with your target audience, engage customers by writing useful content, and establish yourself as an industry thought leader.