Logos, ethos, and pathos are three techniques of persuasion that form the rhetorical triangle. They are important components of all writing and speeches, whether we are aware of them or not. Here is a brief overview of each technique:

• Logos: This technique appeals to the audiences reason and logic. It involves building up logical arguments and using facts and evidence to support an argument.

• Ethos: This technique appeals to the speakers credibility or authority. It involves establishing the speakers character and credibility in the argument.

• Pathos: This technique appeals to the audiences emotions. It involves trying to make the audience feel a certain way, such as angry or sympathetic, in order to persuade them.

Collectively, these three techniques are sometimes called the rhetorical triangle. They are central to rhetorical analysis, though a piece of rhetoric might not necessarily use all of them.

It is important to note that these techniques are not mutually exclusive and can be used together in a single piece of writing or speech. A compelling argument, sales pitch, speech, or commercial ideally uses elements of all three strategies.