Magento is an ecommerce platform that allows online merchants to create flexible shopping cart systems and have control over the look, content, and functionality of their online store. It is built on open-source technology and is written in PHP. Magento offers powerful marketing, search engine optimization, and catalog-management tools. It is one of the top ecommerce platforms in the United States and around the world, with nearly 200,000 websites using it. Adobe acquired Magento in 2018 for $1.68 billion. Some of the key features of Magento include:

• Native AI: Magento has built-in artificial intelligence that can help create personalized experiences for both B2B and B2C customers.
• B2B & B2C: Magento is a flexible and scalable commerce platform that allows businesses to create uniquely personalized B2B and B2C experiences.
• Platform architecture: Magento has a platform architecture that allows for scalable operations.
• Scalable operations: Magento can handle millions of customers and can rapidly deploy dozens or hundreds of storefronts at scale.
• Adobe integrations: Magento can be integrated with other Adobe products.
• Product management: Magento allows for product management with many images, optional comment reviews on products, and favorites.

Magento is designed to be utilized as an application by someone who isnt a developer, but it can get more complex as businesses grow and require more custom functionality. The Magento community is large and helpful, but businesses may need the assistance of experienced developers when integrating with other systems or introducing tens of thousands of products.