Marketing is the process of identifying customers and creating, communicating, delivering, and exchanging goods and services for the satisfaction and retention of those customers. It is one of the primary components of business management. Marketing includes a wide range of activities, such as advertising, selling, content marketing, social media marketing, and optimizing a sites content. The goal of marketing is to get the public educated on and excited about an organizations products and services.

Marketing can be broken down into different types, including traditional marketing, content marketing, social media marketing, and affiliate marketing. Traditional marketing includes print marketing, while content marketing involves creating content to share information about a product and encourage customers to continue with the company beyond the content. Social media marketing involves using social networks to create impressions on an audience over time. Affiliate marketing is a concept where an affiliate who enjoys a product and promotes the products on their social platforms receives a profit whenever a sale is made.

Marketing activities include identifying customer needs, developing goods and services to satisfy those needs, communicating information about those goods and services to potential customers, and logistics and distribution management, which assures that products are delivered to customers as needed.