Market aggregation is a marketing strategy in which a particular product or service is marketed to a large set of audiences or consumers, having similar kinds of needs and wants, thus giving a heavy brand exposure. It is also known as mass marketing or undifferentiated marketing. Market aggregation is used in many different fields, and there are many products out there in the market that come in everyday use of the consumers and thus are high in demand by a wide segment of the demographics. The strategy of market aggregation is used to market those products that are often the necessities of the people like sugar, toothpaste, etc. . Market aggregation leads to a reduced cost of marketing, manufacturing, and even a reduced cost to the customers. In the futures markets, aggregation is a process that combines all futures positions owned or controlled by a single trader or group of traders into one aggregate position. However, in the context of market segmentation, aggregation is a concept that assumes that most consumers are alike, and retailers adhering to the concept focus on common dimensions of the market rather than uniqueness.