Marketing management is the process of identifying, anticipating, and satisfying customer requirements profitably. It involves creating relationships with customers and delivering products or services that meet their needs and wants. Marketing management is a total system of business activities designed to plan, price, promote, and distribute products to target markets to achieve organizational objectives.

There are several definitions of marketing management, including:

• "Marketing is concerned with the people and the activities involved in the flow of goods and service from producer to the consumer".
• "Marketing is the business process of creating relationships with and satisfying customers".
• "Marketing is the process of getting the right goods to the right consumers at the right place and time and at the right price".

Marketing management involves several functions, including market segmentation, product policy, branding and packaging, and e-marketing. The objective of marketing is to ascertain consumer needs, convert them into ideas, products, or services, and move such ideas to the final consumer or user to satisfy certain needs and wants of specific consumer segments with emphasis on profitability.

There are several textbooks and resources available on marketing management, including "Marketing Management" by Philip Kotler and Kevin Keller.