In publishing, a masthead is a designed title that appears on the front page or cover of a newspaper or periodical). It is also known as "the flag" in the newspaper industry). The masthead is part of the publications branding, with a specific font and usually color, and may include other details besides the name, such as ornamentation, a subtitle, or motto). The masthead typically includes the title of the publication, details of ownership, advertising rates, and subscription rates. In the UK, a masthead is slightly different and refers to the title page, also known in the US as the "nameplate". American publications include editorial and ownership information on the masthead, while their British counterparts call this the "imprint". The term "masthead" originally referred to the top of a ships mast.