M-commerce, short for mobile commerce, refers to the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. It is a form of e-commerce that enables users to access online shopping platforms, browse, and make purchases conveniently and seamlessly using a mobile device. M-commerce transactions can take place via apps or mobile sites.

M-commerce is becoming increasingly popular due to the widespread use of mobile devices. Consumers often use Google or social media promotions to initiate online shopping searches, and they tend to pair the use of mobile applications with mobile websites to enhance their overall shopping experience.

M-commerce has certain capabilities that are not found in e-commerce, such as the ability to personalize notifications going straight to customers smart devices, creating an intimacy between the customer and the business.

According to Statista, in 2021, mobile e-commerce sales were expected to account for 6% of all US retail sales. By 2025, m-commerce sales are forecasted to make up over 10% of all US retail sales, which would be a growth of 7 percent points since 2018.

In summary, m-commerce is a type of e-commerce that involves buying and selling goods and services through wireless handheld devices such as smartphones and tablets. It is becoming increasingly popular due to the widespread use of mobile devices, and it has certain capabilities that are not found in e-commerce.