A medical representative is a sales employee who acts as a point of communication between pharmaceutical companies and healthcare professionals such as doctors, pharmacists, and other relevant healthcare professionals. The primary responsibility of a medical representative is to promote and sell the companys products, which include medicines, prescription drugs, and medical equipment. They are responsible for persuading potential customers to purchase company medications, identifying prospective business opportunities for the company, and providing the relevant departments with customer feedback.

Medical representatives are typically based in a specific geographical area, often called a territory, and specialize in a particular product or medical area. They arrange appointments with doctors, pharmacists, and hospital medical teams, which may include pre-arranged appointments or regular cold calling. They make presentations to doctors, practice staff, and nurses in GP surgeries, hospital doctors, and pharmacists in the retail sector. They organize conferences for doctors and other medical staff and build and maintain positive working relationships with medical staff and support administrative staff.

To be successful as a medical representative, one should be able to demonstrate excellent customer service skills and build rapport with potential customers. They should be able to attend company meetings and training sessions. Ultimately, an outstanding medical representative should be able to continually meet or exceed the companys sales targets.

The roles and responsibilities of a medical representative include:

• Promoting the companys products to doctors, pharmacists, and other relevant healthcare professionals
• Scheduling appointments with doctors, pharmacists, and other healthcare professionals to promote company medications
• Developing an in-depth understanding of company medications
• Building and maintaining good business relationships with customers to encourage repeat purchases
• Following up on leads generated by the company
• Preparing presentations for potential customers
• Researching competitors medications and their respective market performances
• Keeping abreast of new developments in the medical field

Medical representatives are required to take the ABPI Medical Representatives Exam within one year of beginning employment and pass all units within two years. To work as a medical representati...