The "Meri Mati Mera Desh" campaign is an initiative launched by Prime Minister Narendra Modi during the 103rd edition of Mann Ki Baat on July 30, 2023, to celebrate Indias soil and valour and honour the martyred bravehearts. The campaign was launched on August 9, 2023, and is part of the culminating event of Azadi Ka Amrit Mahotsav. The campaign aims to instill a sense of national pride and inspire future generations to protect Indias cherished heritage. The campaign comprises many activities and ceremonies conducted across the country at Panchayat/Village, Block, Urban Local Body, State, and National levels. Some of the events and activities include:

• Dedication of Shilaphalakam-installation of the nameplate of Veers
• Taking the Panch Pran Pledge
• Vasudha Vandan creation of Amrit Vatika with 75 saplings of indigenous trees
• Veeron Ka Vandan honouring freedom fighters/braves who protect the nation and families of braves

The campaign also includes the "Amrit Kalash Yatra," which carries soil in 7500 urns from every corner of the country to Delhi, the capital of the country. This journey also carries saplings from different parts of the country, and an "Amrit Vatika" will be built near the National War Memorial by fusing the soil and saplings that would arrive in 7500 urns. The campaign aims to foster community among the populace and capture a sense of pride in all the pillars of the country.