A meta description is an HTML tag that provides a summary of a webpages content and presents it to users in the search results. It is a brief summary of a webpage that may be used by search engines like Google to generate a snippet, the descriptive text that appears below the page title in search results. The purpose of a meta description is to get someone searching with a search term on Google to click your link. It allows you to convince search engine users that your page will offer what they are looking for. A compelling meta description has the power to raise the click-through rate of your organic search results, which means more traffic for your website. Meta descriptions do not directly influence search rankings, but they play a role in helping potential site visitors understand what a page is about, which can provide a positive impact on search referrals. The best practices for creating good meta descriptions are to use benefit-driven copy, include a call-to-action, and keep it under 155 characters.