A mission statement is a concise declaration that defines an organization's purpose, outlining what it does, whom it serves, and its core values and goals. It explains the organization's reason for existence in simple terms, often in one sentence or a short paragraph, and serves to guide employees, motivate stakeholders, and align the company’s efforts with its objectives

. Key aspects of a mission statement include:

• Defining the organization's business, products or services, and target market

• Communicating the organization's culture, values, ethics, and fundamental goals

• Serving as a tool to motivate employees and reassure investors about the company's direction

• Being distinct from but related to vision and purpose statements; the mission focuses on current purpose and operations, while the vision describes long-term aspirations

A well-crafted mission statement is clear, simple, emotionally engaging, measurable, relevant to stakeholders, and designed to endure over time without frequent changes

. It acts as a foundational guide for decision-making and strategy within the organization