MNTN is a connected TV (CTV) advertising platform that enables brands to run performance-focused TV campaigns. It emphasizes self-serve access, real-time reporting, and optimization across premium streaming TV networks, aiming to make TV advertising more measurable and accessible for advertisers of various sizes.

Key points about MNTN:

• What it is: A CTV advertising platform designed to simplify buying, targeting, and measuring TV ads, with an emphasis on direct-response-style performance outcomes.

• Core proposition: Self-serve software that provides real-time analytics, optimization tools, and audience targeting to drive measurable conversions, site visits, or revenue from TV campaigns.

• Audience and use cases: Built to support brands ranging from startups to mid-to-large enterprises, particularly those prioritizing performance marketing goals in a TV context.

• Creative and features: Includes tools to manage creative content and quickly deploy campaigns, with optimization and reporting designed to help advertisers refine campaigns for better ROAS.

• Market position and signals: Market materials and third-party summaries position MNTN as a leading player in performance-driven CTV, with claimed adoption by direct-response advertisers and notable brands.

If you’d like, I can tailor this to your needs—e.g., explain how MNTN compares to other CTV platforms, outline typical onboarding steps, or summarize recent funding and financial milestones.