Secret Lair is a sub-brand of Magic: The Gathering that groups existing cards into small collectible pseudo-sets called "drops", with strange themes and wild new art styles. It is a storefront that Wizards of the Coast uses to sell exclusive, limited-time versions of cards. Each drop puts a brand-new spin on favorite cards and might even have something new entirely. Think collaborations with all kinds of different artists, some with styles never seen on a Magic card before, others with different weird and awesome ways to celebrate the game. Secret Lair is a way for Wizards of the Coast to directly profit off secondary market pricing, by selling newly printed cards at secondary market prices, making a huge profit without having to deal with the expenses that actually justify secondary market pricing.

Here are some key points about Secret Lair:

• Secret Lair cards are among the most collectible and sought-after outside of the Reserved List.
• Secret Lair sells cards in "Drops", which are bundles of cards with a similar art style, overarching theme, or mechanical significance.
• Most of the time, the Secret Lair cards are simply reprints of already existing cards.
• Secret Lair is a direct-to-consumer product, usually with new artwork treatments or new IP crossovers.
• Secret Lair cards are available for a very limited amount of time.
• Secret Lair is a supplementary set for Magic: the Gathering that offers new variants of existing cards or brand new, non-canon cards to help promote a tie-in or event.
• Secret Lair is a way to let people buy cards with unique art.
• Secret Lair cards can be sold individually or in bundles.
• Secret Lair cards are usually sold at secondary market prices.
• Secret Lair cards are not available through any other store, and once theyre taken off sale, they are never sold again.

In summary, Secret Lair is a sub-brand of Magic: The Gathering that groups existing cards into small collectible pseudo-sets called "drops", with strange themes and wild new art styles. It is a storefront that Wizards of the Coast uses to sell exclusive, limited-time versions of cards. Secret Lair cards are among the most collectible and sought-after outside of the Reserved List, and they are usually sold at secondary market prices.