Communication is the process of exchanging information, ideas, or thoughts from one person to another or from one end to the other. It is an indispensable element in human life and is required in all functions of management. The nature of communication can be described by the following features:

• Social process: Communication is a social process as two or more people are involved in it and they exchange ideas, information, and knowledge.

• Pervasive function: Communication is required in all functions of management. It is like the circulation of blood in organizations, as they need to exchange ideas, facts, information, etc. .

• Two-way process: Communication is a two-way process as the sender sends the information and the receiver receives it. The receiver understands the information and gives feedback.

• Aim to create understanding: The main aim of communication is to create understanding between the sender and receiver.

• Process-oriented: Communication is process-oriented in nature. It is an ongoing and continuous process that develops and grows.

• Situational and contextual: Communication is both situational and contextual. The environment, setting, or context will affect our communication behavior.

Communication is a complex process that involves various elements such as encoding, decoding, message, medium, feedback, noise, and context. The importance of communication lies in its ability to provide information and ideas for sound planning and decision making, create understanding, and facilitate the flow of information and understanding between different people and departments through different media using all the channels and networks.