Niche tourism refers to tourism products, services, or interests that are shared by a small group of people with specialized interests. It is the opposite of mass tourism, which involves large group tours, all-inclusive holiday resorts, and overtourism. Niche tourism is often viewed as being a more positive form of tourism than mass tourism because it generally involves smaller numbers of tourists who usually leave less of a footprint. Niche tourism is a term that covers a range of types of tourism, and it serves a specialized segment of the tourism industry. Niche tourism products and services are tailored to meet the needs of a particular audience/market segment. Examples of niche tourism include adventure tourism, eco-tourism, agri-tourism, gastronomy, leisure and recreational, heritage, and photography tourism. Niche tourism has grown in popularity in recent years because it offers unique and tailored experiences to visitors. Niche tourism is often promoted by national tourism strategies because it is seen as a more sustainable way of developing tourism. However, niche tourism is susceptible to shock events, and it often attracts people from a very specific demographic whose tastes may change too quickly for the destination to adapt.