Nits are a unit of measurement used to quantify the brightness of electronic displays, particularly those with emissive technologies like LEDs, OLEDs, and microLEDs. One nit is equivalent to one candela per square meter (cd/m²), where candela represents the standard unit for measuring luminous intensity. Therefore, nits measure the amount of light emitted or reflected by a display per square meter. The more nits a display has, the brighter and more luminescent it can be. Nits are important for a variety of reasons. They help us to understand the true brightness of a display, and they have a profound impact on how consumers perceive displays today. For example, if you’re in the market for a smartphone, a higher nit rating will ensure better visibility in bright outdoor environments. Similarly, when selecting a television for a well-lit living room, a display with high nits and good luminance performance will prevent washed-out images and maintain vibrant colors.