NPC streaming is an online phenomenon that has become popular on TikTok. In NPC streaming, creators act like characters in a video game, and people pay for them to do it. During the live stream, viewers can send virtual gifts to the creators through the comments section, and the creators perform specific actions when sent particular gifts. The creators take home 50% of the value of all the stickers they receive during a live stream, and they must convert the stickers into gift coins, which are then exchanged for "digital diamonds." When a creator has $100 worth of diamonds, they can cash those out for real money. The trend has been controversial, with some speculating that it has sexual undertones, as these live videos let viewers feel a sense of control over the streamer. However, others find the trend entertaining and enjoy the engagement aspect of the live show.