Off-page SEO refers to the optimization techniques applied outside of a website to improve its rankings in search engine results pages (SERPs) and to influence how people discover and engage with its content. These techniques include building backlinks, guest posting, social media marketing, and more. The goal of off-page SEO is to get search engines (and users) to see a site as more trustworthy and authoritative.

On-page SEO and off-page SEO are two essential components of a comprehensive SEO strategy. On-page SEO includes creating quality content, making sure relevant keywords are present, adding internal links, creating and optimizing title tags, etc. . On the other hand, off-page SEO includes building backlinks and gaining exposure through various channels, such as news outlets and social media platforms.

Off-page SEO is important because it tells search engines that a website is important to others on the web. Every link that a website earns from another site is considered a "vote of confidence" in the eyes of search engines, and the more high-quality links a website has, the more authoritative and trustworthy it appears to search engines.

Some of the most effective off-page SEO techniques include link building, content marketing, local SEO, reviews, and events. Off-page SEO is an ongoing process that requires consistent effort and attention to maintain and improve a websites search engine rankings and visibility.