Offsite SEO, also known as off-page SEO, refers to the actions taken outside of a website to impact its rankings within search engine results pages (SERPs) and to influence how people discover and engage with its content. It is a strategy for bringing attention and authority to a site, and when combined with on-page SEO and technical SEO, off-page SEO can help meet goals for search visibility, crawling, indexing, traffic, and conversions. Off-page optimization seeks to improve the perception both search engines and the public have of a site’s expertise, experience, authoritativeness, trustworthiness, relevance, and popularity. Some common off-page SEO tactics include link building, guest posting, social media marketing, and more. The goal of off-page SEO is to build an effective digital footprint that proves why a site deserves to be surfaced by search engines and chosen by the public.