Website navigation refers to the process of navigating a network of information resources on the internet, such as the various pages that make up a website. It is the act of clicking and looking through resources on the internet. The user interface that is used to navigate the internet is called a web browser. Website navigation helps people to find information they want to see very easily and effectively. It is analogous to a road map that enables webpage visitors to explore and discover different areas and information contained within the website. Good website navigation provides clear and simple navigation bars and links that encourage visitors to explore more and more. Quality website navigation is the skeletal structure of any website. It is how the public and search engines interact with a site. Quality user experience, without confusion or frustration, keeps users on a website longer, which in turn helps conversion rates and improves search engine optimization (SEO). There are many different types of website navigation, including global navigation, local navigation, and sub-navigation.